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Success Metrics 

Demonstrated Project and program leadership driving business outcomes. These success stories demonstrate our dedication to excellence and continuous learning. 

Measurement Transformation:

  • Established a unified CAC/LTV framework to align cross-functional leadership.

  • Optimized full-funnel media spend by reallocating capital based on high-intent data.

  • Standardized reporting to bridge the gap between investment and outcomes.

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Toni Larson, Fractional CMO

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